How to lower ACOS without killing sales
Cut spend that never converted before you touch bids that work.
FEATURED · AMAZON UPDATES
Amazon retires the Variation Wizard at the end of August — do your variation work in Add Products now
Amazon is retiring the Variation Wizard by the end of August 2026. The replacement is already live: variation families are now built and edited from the Add Products page, using a pre-filled spreadsheet instead…
AMAZON UPDATES
Amazon put mandatory arbitration back in its customer terms on August 14 — it is not your seller agreement
Amazon updated its consumer Conditions of Use effective August 14, 2026, reinstating mandatory individual arbitration and a class action waiver for U.S.…
AMAZON UPDATES
A trade court upheld the end of $800 duty-free imports on August 13 — even after the Supreme Court struck down the tariffs
On August 13 the U.S. Court of International Trade upheld the President's rescission of the $800 de minimis exemption — the rule…
AMAZON UPDATES
Amazon is folding DSP, Sponsored Ads and AMC into one advertiser account — what actually changes
Amazon Ads announced on 30 July 2026 that existing Amazon DSP accounts are being upgraded automatically into a single advertiser account that…
AMAZON UPDATES
The EU’s new packaging regulation applies on August 12 – what it changes if you sell into the EU
Tomorrow, August 12, 2026, the EU’s Packaging and Packaging Waste Regulation — Regulation (EU) 2025/40 — starts to apply across all 27…
AMAZON UPDATES
Amazon says Item Highlights and your title feed search equally — and the display changes on August 10
From today, August 10, 2026, Item Highlights display on their own line beneath the Item name across desktop and mobile — instead…
AMAZON UPDATES
Sponsored Products now runs inside creator content — and the off-Amazon setting is on by default
Amazon's official help article for Sponsored Products off-Amazon advertising now lists creators as a destination your campaigns can run on, alongside premium…
AMAZON UPDATES
Amazon consolidated Brand Registry violation reporting into one guided tool — what it changes for your enforcement routine
What changed: On 31 July 2026 Amazon announced that the Report a Violation tool in Brand Registry now handles IP infringement, store…
AMAZON UPDATES
The EU’s €3 parcel duty has been live since July 1 — check whether your cross-border FBM listings are still profitable
What changed: On 1 July 2026 the EU abolished the €150 duty-free threshold on imports. In its place, a flat €3 customs…
AMAZON UPDATES
Amazon takes away your handling-time buffer on September 1 — and makes business-hours delivery a requirement on September 30
What changed: Amazon is tightening the performance rules on merchant-fulfilled (FBM) listings across three dates. Since 15 July 2026 the account-level default…
AMAZON UPDATES
Amazon moves some advertisers off card billing on August 1 — check whether you were notified
From 1 August 2026 the advertisers Amazon notified pay for sponsored ads out of their account balance or by Pay by Invoice,…
AMAZON UPDATES
Amazon now requires sellers to tag AI-generated people in product images — the rule is already live
Amazon notified sellers on 22 July that photorealistic AI-generated people in images, video and A+ content must carry the metadata keyword contains-synthetic-performer.…
AMAZON UPDATES
Amazon’s FBA New Selection program is replaced on July 30 — bigger launch credits, and an October 31 deadline to confirm
What changed: Amazon is replacing the FBA New Selection Program with a more generous 2026 version on 30 July 2026. The existing…
GUIDES
The ones worth reading first
Written to be useful whether or not you ever hire us.
TACoS explained
The number that says whether ads are building the business or renting it.
Amazon listing suppressed: causes and fixes
Pause the ads, find the stated reason, fix one thing at a time.
Agency vs in-house vs freelancer
Who each option is for — including when the answer is to hire nobody.
How to vet an Amazon agency
Five questions that separate operators from salespeople.
What an Amazon PPC agency costs
The five pricing models and the incentive each one creates.
Sellerboard vs Helium 10
They answer different questions — pick by the one you have.