What does an Amazon PPC agency cost?

What are the pricing models?

Nearly every quote you receive will be one of five shapes. The model matters more than the number, because it decides what the agency is rewarded for.

Flat monthly retainer

A fixed fee, whatever your spend does.

✓ Budget certainty for you; the agency carries the risk if your account grows.

! If your spend grows several times over, you are getting the same work for the same fee — expect a renegotiation.

% of ad spend

The fee is a percentage of what you spend on ads.

✓ Simple to calculate, and scales with a large account.

! It pays them more to spend more. That incentive is structural, not hypothetical — ask directly how they manage it.

% of revenue

The fee is a percentage of marketplace revenue.

✓ Ties the agency to the top line rather than the ad budget.

! You pay for revenue they did not cause — seasonality, your own launches, your own press.

Hybrid (base + performance)

A smaller retainer plus a performance component.

✓ Aligns incentives, which is why it is the common answer.

! Only as good as the metric. If "performance" is not one number both sides can verify from a named source, it is a dispute scheduled for month 3.

Project / one-off

A fixed fee for a defined deliverable.

✓ Right for a listing rewrite, an audit, or a one-time restructure.

! No compounding relationship, and PPC in particular needs runway before results are readable.

What do agencies actually charge?

There is no official figure, and published pricing guides disagree — which is worth knowing before you treat any single number as gospel. Across agency pricing guides published in 2026, the commonly cited ranges are:

Flat retainers: roughly $1,500–$5,000/month for most brands, scaling to $15,000+/month for large or enterprise catalogues.
Percentage of ad spend: most commonly 10–20%, though some agencies quote higher — published sources range from 10% to 30%, which tells you how little consensus there is.
Percentage of revenue: a less common 3–10%, used mostly by growth-focused agencies.

Treat these as the lay of the land, not a benchmark to hold a quote against. The spread between sources is wide enough that "the average" is close to meaningless — the only number that matters is a quote on your account, at your spend and catalogue size.

Ranges compiled from public 2026 Amazon-agency pricing guides (e.g. SupplyKick, Darkroom, Fluid Marketplaces). Figures vary by source; check current pricing directly with any agency.

What actually drives the number up or down?

Two accounts at the same ad spend can be quoted very differently, because the work is not the same:

Catalogue size. Twelve ASINs and four hundred ASINs are different jobs, regardless of budget.
Marketplace count. Each additional marketplace multiplies structure, reporting and keyword work.
Campaign types in play. Sponsored Products alone is narrower than Products plus Brands, Display, Video and a Store.
Account condition. An account that has accreted for years takes a restructure before optimisation means anything.
Scope beyond ads. Listing copy, A+ content and creative are separate disciplines and usually separate fees.
Reporting and contact cadence. A monthly report is cheaper to deliver than a weekly call.

What should never be inside the fee?

Whatever the model, these normally sit outside a management fee — and if they don't, ask why:

Ad spend itself. It belongs on your own card. An agency routing your budget through their account is a real risk to you, not a convenience.
Tooling you already own — your Helium 10 or Sellerboard seat.
Photography, video and translation. Different disciplines, quoted separately.
Legal, trademark and suspension work. If an agency offers to handle a suspension appeal, ask what qualifies them.

How do you compare two quotes fairly?

Quotes in different models are not comparable as written. Convert them first:

Work out each as one monthly figure at your current spend.
Then work out each at double that spend. This is where percentage models separate from flat ones.
Compare scope line by line — ASIN count, marketplaces, reporting cadence, out-of-scope list.
Ask who runs the account day to day, and whether that is the person you are talking to.
Ask what they report on. If the answer is ACOS rather than profit, the number they optimise is not the number that pays you.

What a fee cannot buy

No fee level makes results guaranteed, and an agency offering a guarantee is telling you something about itself. Nobody controls Amazon, your competitors, or your stock position. What a fee should buy is a defined scope, a repeatable process, and reporting honest enough that you can tell whether it is working.

So what do we charge?

A monthly retainer, scoped to your account and quoted after the free audit — because until we have seen the account we would be guessing, and a guessed number helps neither of us.

What we can tell you before any of that: ad spend stays on your own card, the scope is named in writing before we start, and we are measured on net profit in your own Sellerboard rather than on ACOS. The full terms are on our pricing page.

If you want the number, the free audit is the fastest route — it ends with what we would do, what it would cost, and what it should be worth. You keep the report either way.

Questions buyers ask about agency pricing

How much does an Amazon PPC agency cost?

Published 2026 pricing guides commonly cite flat retainers of roughly $1,500 to $5,000 a month for most brands, or 10 to 20 percent of ad spend — but sources disagree and the spread is wide. It depends far more on the pricing model and your account's complexity than on the agency, and those quotes are not comparable until you convert them to a single monthly number at your actual spend.

Why won't agencies publish a price?

Some are protecting margin on negotiation. But there is a legitimate reason too: real scope varies enormously by catalogue size and marketplace count, and a rate card invites line-item haggling before anyone has established what the work is. A published range is the honest middle ground.

Is percentage of ad spend a bad model?

It is not dishonest, but the incentive runs against you: the fee rises when spend rises, whether or not that spend was profitable. If an agency uses it, ask how they stop it influencing decisions, and make sure you are being reported on profit rather than spend.

What should never be included in the fee?

Ad spend itself — that belongs on your own card, never routed through the agency. Tooling you own, photography and video production, translation, and any legal, trademark or suspension work are also normally outside a management fee.

How do I compare two quotes fairly?

Convert both to a single monthly figure at your current spend, then ask what happens to each at double that spend. Then compare scope line by line: number of ASINs, number of marketplaces, reporting cadence, who actually runs the account day to day, and what is explicitly out of scope.

Is a cheaper agency worse?

Not necessarily, but ask what is being left out to reach the price. A low fee usually means fewer optimisation passes, a more junior operator, or a template applied across many accounts. Ask who does the work and how often they touch the account.

Want a number for your account, not a range?

Read-only access, three days, a real report with real numbers — no obligation. If we can't find enough to justify our fee, we'll be the ones to say so.

YOU WALK AWAY WITH

Your wasted ad spend, found and sized in dollars

Your break-even ACOS, worked out per ASIN

A prioritized fix list — yours to keep, no strings

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