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Amazon revenue calculator (UK)

Amazon's calculator gives you a UK margin with VAT still inside it. This takes the VAT off, then goes one step further than any fee calculator does — to what you can actually pay for a click.

YOUR NUMBERS

What one unit leaves you after VAT and Amazon.

Get your referral and FBA figures from Amazon's UK calculator — it holds the live fee tables for amazon.co.uk, so we do not copy them. Then set the VAT band below: a £30 price is not £30 of revenue if you are registered.

What Amazon's calculator does and leaves out  ·  Switch to the US version

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NET PROFIT PER UNIT
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Move the sliders to see what a unit leaves you.

MARGIN
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BREAK-EVEN ACOS
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VAT TO REMIT
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MAX CPC
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PROFIT / MONTH
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UK fulfilment rates are published as downloadable rate cards rather than a readable table, so the FBA figure stays yours to enter — take it from your Fee Preview or Amazon's UK calculator. Two things to remember when you do: a 1.5% fuel and logistics surcharge applies from 17 April 2026 (the UK figure, not the 3.5% that applies in the US), and festive peak rates run 15 Oct 2026 – 14 Jan 2027.

Amazon's 2026 peak window runs 15 Oct – 14 Jan and its published increase averaged about $0.32 a unit. That is an average across the whole catalogue — yours varies by size tier and weight, so take the figure from your own fee preview rather than typing 0.32 and trusting it. Season deadlines and fees.

Max CPC is what a click can cost before an advertised sale stops paying. Amazon's calculator cannot produce it, because it does not model advertising at all.

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Your number above is yours - nothing was sent anywhere. If it would help, I'll email the four reports an audit runs on and the read-only access steps, so you can see the same thing across your whole catalogue.

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Questions people actually ask

Not from your sale price. It accounts for digital services tax inside the referral fee, and referral fees are charged on the total sales price, but it does not show you what you keep after remitting VAT. At the 20% standard rate a GBP 30 sale price is GBP 25.00 of revenue, so a UK margin read straight off that tool is overstated by GBP 5.00 per unit.
GOV.UK publishes three: 20% standard for most goods, 5% reduced for a small set including home energy and children's car seats, and 0% zero-rated for most food and children's clothes. If you are not VAT registered, choose 0% — you are not remitting any, so your full sale price is revenue.
Because copying Amazon's UK fee tables into this page would make it wrong without warning. Referral fees vary by category and FBA fulfilment fees vary by size tier and weight, and both get revised. A hardcoded copy would keep returning confident numbers long after they stopped being true.
The advertising cost of sale at which an advertised order makes exactly zero profit. Above it, each advertised sale loses money. It comes from a single ASIN's own margin, so every product in your catalogue has a different one.
Because bids are set in pence per click, not in ACOS. Two products with identical margins have very different maximum bids if one converts at 12% and the other at 4%. Max CPC is the figure you can take straight into a bid; ACOS is the figure you report afterwards.