From 15 October 2026 to 14 January 2027, Amazon adds a festive peak fulfilment fee to selected FBA orders in the UK and Germany. The fee averages £0.12 per parcel item and £0.07 per large or extra-large envelope in the UK, and €0.27 per unit in Germany. Amazon’s 1.5% fuel and logistics surcharge applies on top. France, Italy and Spain aren’t included. The other date to watch is the Black Friday Week inbound deadline. Your stock has to reach Amazon’s European facilities by 21 October, or 28 October for the UK, to keep its Prime badge for the event.

What changed

Everything below comes from Amazon’s own peak-season notice, posted by the News_Amazon account on the public Amazon.co.uk Seller Forums. Our July post on the 2026 holiday FBA fees covered the US surcharge. This is the UK and EU version.

  • When: 15 October 2026 to 14 January 2027.
  • UK: an average of £0.12 per small and standard parcel item, and £0.07 per large and extra-large envelope item. It applies to local FBA and to Remote Fulfilment from the EU into the UK.
  • Germany: an average of €0.27 per small and standard parcel unit. It applies to local and Pan-EU FBA, the European Fulfilment Network, and Remote Fulfilment from the UK into the EU.
  • Exempt: oversize items, Low-Price FBA items, and items delivered to buyers in other EU countries.
  • Stacking: the 1.5% fuel and logistics surcharge applies on top of the peak fee.
  • Black Friday Week inventory: stock must arrive at Amazon’s European facilities by 21 October 2026, or 28 October for the UK, for Prime-badge eligibility during the event.
  • Black Friday Week deals: submissions close on 18 November. Promotion fees are £12 per promotion plus 0.75% of promotional sales (capped at £600) in the UK, €16 plus 0.75% (capped at €1,000) in Germany, and €10 plus 0.5% (capped at €300) in France, Italy and Spain.

What it means for a private-label seller

The figures are averages, so your products’ fees will differ. Amazon publishes an average per marketplace, and the real fee depends on size tier. Don’t put a flat £0.12 into a model of a mixed catalogue. Use Amazon’s FBA Fee Preview report, which shows the peak fee per ASIN.

Your cheapest standard-size products carry the most risk. The fee is fixed per unit, so it takes a bigger share of margin on a low price than on a high one. The products most at risk sit just above the Low-Price FBA threshold, because they don’t get the exemption.

Your break-even ACOS on Amazon.co.uk and Amazon.de falls on 15 October. Each unit costs more to fulfil, which leaves less margin for ads. A target that was fine in September can lose money in November. It’s the same effect we described for the US, and it doesn’t show up in your campaign reports. Ad-attributed sales still look healthy while the margin behind them shrinks.

Germany is where Pan-EU sellers will feel it. Pan-EU and EFN orders fulfilled for Amazon.de buyers pay the German fee. Orders delivered to buyers in other EU countries don’t. Where the buyer is matters more than where the stock sits.

Missing 21 October costs more than the fee does. Stock that arrives after the cutoff can still sell, but Amazon only promises the Prime badge during Black Friday Week for stock that arrived in time. Amazon also says inbound slots get tighter as its fulfilment centres switch from receiving stock to shipping orders.

What to do about it

  1. Check the FBA Fee Preview report this week. Sort by margin after the peak fee and the 1.5% surcharge. The products at the bottom of that list are the ones to look at.
  2. Re-run your break-even per ASIN for the UK and Germany with the higher fee included. Our break-even ACOS calculator does this per product. If a target ACOS no longer clears break-even, lower it before 15 October rather than after November’s results.
  3. Book Black Friday Week inbound now. The cutoff is 21 October for EU facilities and 28 October for the UK. If you’re short of space, Amazon points sellers to Capacity Manager to bid for extra capacity.
  4. Do nothing about France, Italy or Spain. No festive peak fulfilment fee applies to them this year.

Sources