How to lower ACOS without killing sales
Cut spend that never converted before you touch bids that work.
FEATURED · AMAZON UPDATES
Amazon now lets MCF sellers show Prime delivery on their own websites — and discounts MCF fees for six months
Amazon says US MCF merchants can now offer Prime delivery on their own sites at no extra cost, plus 15–25% off fulfillment fees for six months.
AMAZON UPDATES
Amazon now lets you run deals only business buyers see — and the event minimum is 15% off
Amazon launched Amazon Business Deals on 23 September: B2B-only deals of 1 hour to 30 days, 10% minimum (15% at Prime Big…
AMAZON UPDATES
Amazon’s Seller Assistant can now reprice and restock on its own — and a beta plugin opens it to Claude
Amazon announced Seller Assistant "Workflows" on 23 September — automations that run pricing and restocking unattended — plus a beta plugin connecting…
AMAZON UPDATES
Prime Big Deal Days 2026 runs 6–7 October — and the last FBA inbound cutoff for it is tomorrow
Prime Big Deal Days runs 6–7 October. Deal submissions have closed and the last FBA inbound cutoff is 16 September — what…
AMAZON UPDATES
Amazon DSP now sells ads inside ChatGPT — a US pilot that does not touch your Sponsored Products
Amazon Ads opened a US pilot on 10 September selling ChatGPT ads through Amazon DSP. What it changes for a seller running…
AMAZON UPDATES
Amazon opened a third China staging warehouse in Ningbo — the cheapest of the three, and the wrong place for your Q4 stock
Amazon's GWD network opened a Ningbo node on 3 September at $7.91 per cubic metre per month, about 10% below Shanghai and…
AMAZON UPDATES
Amazon Shipping’s 2026 peak surcharges start 25 October — the per-parcel fee is small, the oversize fees are not
Amazon Shipping published its 2026 peak season surcharges on 2 September. From 25 October to 16 January they apply automatically to merchant-fulfilled…
AMAZON UPDATES
Amazon extends its $1M insurance requirement to enhanced-safety categories on 2 November — your sales volume no longer exempts you
Amazon announced on 3 September 2026 that from 2 November, sellers with listings in enhanced-safety categories must carry $1M commercial liability insurance…
AMAZON UPDATES
The FTC and 22 states sued Amazon over Sponsored Ads auction pricing on 31 August — what it means for your bids
The FTC alleges Amazon added an undisclosed “soft reserve price” to its ad auctions in 2019. Amazon denies it — and in…
AMAZON UPDATES
Amazon.nl becomes mandatory for existing Pan-EU FBA offers on 3 September — and Belgium follows in 2027
From 3 September 2026 every existing Pan-EU FBA product must also have an active offer on Amazon.nl. Belgium becomes a requirement at…
AMAZON UPDATES
Amazon.de dropped its 30-day return guarantee for 16 more categories today — what it changes for your listings
From 1 September 2026 Amazon.de's voluntary 30-day return guarantee no longer covers 16 categories, including beauty, furniture, pet supplies and food. Items…
AMAZON UPDATES
Amazon simplified how sellers grant agencies and tools account access — and every authorization expires after 365 days
Amazon confirmed a simplified three-step Seller Central authorization flow for service providers on 19 August 2026. Roles are scoped to what the…
GUIDES
The ones worth reading first
Written to be useful whether or not you ever hire us.
TACoS explained
The number that says whether ads are building the business or renting it.
Amazon listing suppressed: causes and fixes
Pause the ads, find the stated reason, fix one thing at a time.
Agency vs in-house vs freelancer
Who each option is for — including when the answer is to hire nobody.
How to vet an Amazon agency
Five questions that separate operators from salespeople.
What an Amazon PPC agency costs
The five pricing models and the incentive each one creates.
Sellerboard vs Helium 10
They answer different questions — pick by the one you have.