How to lower ACOS without killing sales
Cut spend that never converted before you touch bids that work.
FEATURED · AMAZON UPDATES
Sponsored Products now runs inside creator content — and the off-Amazon setting is on by default
Amazon's official help article for Sponsored Products off-Amazon advertising now lists creators as a destination your campaigns can run on, alongside premium sites and apps. The page's own metadata shows it was last modified…
AMAZON UPDATES
Amazon consolidated Brand Registry violation reporting into one guided tool — what it changes for your enforcement routine
What changed: On 31 July 2026 Amazon announced that the Report a Violation tool in Brand Registry now handles IP infringement, store…
AMAZON UPDATES
The EU’s €3 parcel duty has been live since July 1 — check whether your cross-border FBM listings are still profitable
What changed: On 1 July 2026 the EU abolished the €150 duty-free threshold on imports. In its place, a flat €3 customs…
AMAZON UPDATES
Amazon takes away your handling-time buffer on September 1 — and makes business-hours delivery a requirement on September 30
What changed: Amazon is tightening the performance rules on merchant-fulfilled (FBM) listings across three dates. Since 15 July 2026 the account-level default…
AMAZON UPDATES
Amazon moves some advertisers off card billing on August 1 — check whether you were notified
From 1 August 2026 the advertisers Amazon notified pay for sponsored ads out of their account balance or by Pay by Invoice,…
AMAZON UPDATES
Amazon now requires sellers to tag AI-generated people in product images — the rule is already live
Amazon notified sellers on 22 July that photorealistic AI-generated people in images, video and A+ content must carry the metadata keyword contains-synthetic-performer.…
AMAZON UPDATES
Amazon’s FBA New Selection program is replaced on July 30 — bigger launch credits, and an October 31 deadline to confirm
What changed: Amazon is replacing the FBA New Selection Program with a more generous 2026 version on 30 July 2026. The existing…
AMAZON UPDATES
Amazon’s Q4 2026 inbound deadlines are set — the first one is September 2, and the event dates still aren’t announced
Amazon has published its Holiday 2026 deadline calendar: deal submissions for Prime Big Deal Days close September 8, and the last FBA…
AMAZON UPDATES
Amazon caps product titles at 75 characters on July 27 — what private-label sellers should fix first
On July 27, 2026, Amazon caps product titles at 75 characters — including spaces — in every category except media (books, music,…
AMAZON UPDATES
Amazon is removing the Featured Offer eligibility gate — what it actually means for your Buy Box
Amazon began removing the standalone seller-eligibility gate for the Featured Offer — the Buy Box — in July 2026, rolling it out…
AMAZON UPDATES
Amazon’s 2026 holiday FBA fees are set — recheck your Q4 break-even before peak
What changed: Amazon has announced its 2026 holiday peak fulfilment fees. FBA fulfilment costs rise by an average of about $0.32 per…
GUIDES
The ones worth reading first
Written to be useful whether or not you ever hire us.
TACoS explained
The number that says whether ads are building the business or renting it.
Amazon listing suppressed: causes and fixes
Pause the ads, find the stated reason, fix one thing at a time.
Agency vs in-house vs freelancer
Who each option is for — including when the answer is to hire nobody.
How to vet an Amazon agency
Five questions that separate operators from salespeople.
What an Amazon PPC agency costs
The five pricing models and the incentive each one creates.
Sellerboard vs Helium 10
They answer different questions — pick by the one you have.