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Amazon revenue calculator (US)

Amazon's calculator tells you what a unit earns. It says nothing about advertising — so it cannot tell you what a click is worth. This does that part.

YOUR NUMBERS

What one unit leaves you after Amazon's cut.

Get your referral and FBA figures from Amazon's own calculator — it holds the live fee tables, so we do not copy them. Paste them in below and this takes it from there.

What Amazon's calculator does and leaves out  ·  Switch to the UK version

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NET PROFIT PER UNIT

Move the sliders to see what a unit leaves you.

MARGIN
BREAK-EVEN ACOS
MAX CPC
PROFIT / MONTH

Amazon's 2026 peak window runs 15 Oct – 14 Jan and its published increase averaged about $0.32 a unit. That is an average across the whole catalogue — yours varies by size tier and weight, so take the figure from your own fee preview rather than typing 0.32 and trusting it. Season deadlines and fees.

Max CPC is what a click can cost before an advertised sale stops paying. It is the number Amazon's calculator cannot produce, because advertising appears nowhere in its inputs or outputs.

Want the audit checklist?

Your number above is yours - nothing was sent anywhere. If it would help, I'll email the four reports an audit runs on and the read-only access steps, so you can see the same thing across your whole catalogue.

One email. No sequence, no newsletter, and your figures above are not stored.

Questions people actually ask

Advertising, entirely. Its documented inputs are dimensions, weight, category and price; its outputs are referral fees, fulfilment, storage, net profit per unit and margin. ACOS, ad spend and cost-per-click appear nowhere, so it cannot tell a seller whether the click that produced a sale was affordable.
No, and this is the trap. A 45% margin on a $30 product is $13.50 a unit, which sounds comfortable. At a 4% conversion rate it buys a $0.54 click. If the keyword costs $1.20, that product cannot be advertised profitably on that term no matter how good the margin looks.
Because copying Amazon's fee tables into this page would make it wrong without warning. Referral fees vary by category across a published 8% to 45% range, FBA fulfilment fees vary by size tier and weight, and both get revised. A hardcoded copy would keep returning confident numbers long after they stopped being true.
The advertising cost of sale at which an advertised order makes exactly zero profit. Above it, each advertised sale loses money. It comes from a single ASIN's own margin, so every product in your catalogue has a different one.
It refuses to show a break-even ACOS or a max CPC, and says so. Once a unit loses money before any advertising, no ACOS target rescues it, and printing a negative percentage would invite someone to act on it. The fix is price, cost or fees.